The “Funkytown Fairytale” began more than seven years ago when Beth Morucci approached Heidi Pidcock, her friend and co-worker at the St. Augustine YMCA, and asked her if she’d be interested in opening an exclusive, group fitness studio.

Having owned and managed a comprehensive fitness facility for 17 years, Beth recognized her friend’s talent, skill set and amazing following and felt confident they could build an incredibly successful partnership.

After months of planning and ultimately settling on a location, Funkytown Fitness opened its door in the Riverside Plaza on 312 in November of 2013. However, in order to meet the growing demand of clients and classes, they were quickly forced to relocate to a space twice as large and moved into their current home, a 4,000-square-foot space on Southpark Blvd.