The name of Kelly Holleran’s business was inspired by the names of her former dogs. When she met her husband in 1994, she had a dog name Harlie (after Harlequin because his face was half black and half white right down the middle.) Harlie was a great dog, which prompted her husband Dan to get a dog. He named her Indi. Indi and Harlie lived together for 12 years and it was a true love affair.

Fast forward from 1994 to 2008, Kelly had an old concert T-shirt she couldn’t part with. It was stained, made for a male and not particularly flattering. But she loved the art on it. So she cut out the design and stitched it on a zip-up jacket she had. Kelly had given her old shirt new life! So, she started digging through her clothes and sewed new life in several cherished old T-shirts.