Sometimes you just know when you have found your home. That’s how it was for Alura Dye, owner of The Lioness Elite Hair and Skin Care, the first time she visited St. Augustine.

Upon graduating from Redken Academy she came to the nation’s oldest city and instantly fell in love. She took a day to visit places, meet people and admire the architecture – and was completely smitten with all of the local businesses and how much locals support them.

She immediately decided this was the type of place she’d like to call home and where she would like to start her business. So, she moved here the very next day.

Alura loved the idea of a town being drenched in love and support by its locals and how they helped put hard working passionate small businesses in the realm of success. She knew this was something she needed to be a part of.